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  FASA Member Business Summary:
Built on a foundation of offering farm-fresh produce at an affordable price, Fruit & Veg City has a network of over 100 stores across southern Africa. Food Lovers Market was the next step in the evolution of the Fruit & Veg City brand. Inspired by global trends, Food Lovers Market was established as a stylish and modern food emporium designed specifically with connoisseurs in mind.
  Business Information
Business description: A theatre of food
Industry sector: FMCG Retail
Industry sub sector: Fruit & Veg
1st Franchised outlet opened: 1993
Current number of outlets: 101
 Contact Information
Contact name: Graeme Liebenberg
Telephone: +27 21 532 5400
Fax: +27 86 672 5990
Postal address: London Circle
  Brackengate Business Park
Postal code: 7560
Physical address: Fruit & Veg City office park
  Cnr Odin and Thor Roads
  Cape Town
Website address:
Click here to request additional details
  Franchise Detail
Approximate setup cost (excl. vat): R8 million to R10 million
Initial franchise fee (excl. vat): None
Minimum own contribution: 50%
Management services fee: 2% of weekly turnover
Marketing fee: Available on request
Franchisee qualifications required? Managing a Food Loverís Market outlet demands a certain amount of know-how. Applicants must have prior retail food management experience at a senior level and will preferably have run an entire store to be considered. A focus on fruit and vegetables is a major plus. Business management know-how and knowledge of cash flow and how to manage and control it will be advantageous.

  Finance Options
Franchise FinanceAfter having been approved by Food Lover's Market, application for finance can be made through contacting the Portfolio Manager at Franchise Finance. We will gladly explain the funding criteria and facilitate the application with any of our funding partners.
Portfolio manager: Janine Robinson
Cell: 072 995 8742