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Juicy Lucy
natural. naturally.
Yesterday, today and tomorrow
Juicy Lucy introduced South Africans to healthy on-the-go eating when the brand was launched in the 70’s. The brand was established in step with the international trend towards convenient, yet wholesome food. In 2003, Java Brands took over the responsibility of the management of Juicy Lucy and then in 2007acquired the brand and franchise network from Unilever South Africa Ice Cream (Pty) Ltd. At present the franchise network comprises 18 Juicy Lucy stores nationally.

Craig Mackezie is one of the co-founders of the Debonairs Pizza brand established in 1991. When the brand was sold to Steers Holdings in 1998 Craig continued on as brand manager of Debonairs Pizza until 2001. He then acquired the Master Licence for Steers in Botswana where he opened several outlets. In 2002 Craig with partner Wayne Duncan established the Retsol Group, recently rebranded Java Brands, and negotiated a ten year management contract with Unilever for the management of Ola Milky Lane and Juicy Lucy.
The concept under the spotlight
Java Brands aspires to make the Juicy Lucy brand more successful and therefore the brand has entered a new era with a fresh new look, fresh ideas and fresh tastes. Juicy Lucy represents a world class retail food experience for consumers. The brand is perfectly positioned to take advantage of the global health and wellness trend, by offering the increasingly discerning consumer with fresh wholesome food without compromising on taste.

The Juicy Lucy menu comprises meal options suitable to any time of day, from breakfasts, sandwiches, rolls, foldovers and salads to juices, smoothies, bakes and speciality coffees.
Juicy Lucy’s target market includes all consumers participating in the growing trend towards health and wellness, enjoying fresh healthy foods without compromising on taste.

Restaurant outlets offering a sit down and take away option are located in mall type locations as well as less traditional on-the-go sites with the ideal site being 80 to 150m². Suggested sites will be evaluated by the Java Brands team to ascertain suitability for the set-up of a Juicy Lucy franchise.

In a typical Juicy Lucy outlet the franchisee will be supported by one team leader and eight team members.
Consider your support
The main support office of Java Brands is located at Unit 9, 6 Holwood Park, Canegate Road, La Lucia Ridge Office Estate, Durban. Regional support offices have also been established in Gauteng and the Western Cape.

Prospective franchisees and staff attend a comprehensive three week training course comprising theoretical and practical training that incorporates hygiene, customer care, food preparation and procedures, management training, point of sale, key financial controls, marketing and systems implementation.

Java Brands has a procurement manager dedicated to ensuring that the lowest national input stock costs are maintained. Marketing of the brand is executed via national and local marketing campaigns.

The set-up cost covers the following: equipment, construction, franchise fee, promotional items, training’ opening order, smalls and contingencies.
Do you fit the profile?
Juicy Lucy franchisees are hard working, enthusiastic and entrepreneurial with a head for business and a passion to succeed. Applicant franchisees are required to undergo the Rolefit psychometric assessment as part of the application process.
Contact Information
Contact: Yvonne van Wyk
Phone: +27 11 651 5920
Website: www.juicylucy.co.za
 
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QUICK STATS
HISTORY
Founder Unilever South Africa
Date founded 1970
Area of origin Gauteng
CEO Craig Mackenzie
NETWORK DETAIL
1st Franchise opened 1970
Number of outlets 18
Available areas See Available Opportunities
FINANCIAL STATISTICS
Average store turnover R120 000
Achievable gross margins 65%
Average setup cost R650 000 to R1,2 million
Initial franchise fee R50 000 to R80 000
FRANCHISE AGREEMENT TERMS
Management services fee 7% of turnover
Marketing fee % 5% of turnover
Initial agreement term 5 Years
Renewal term 5 Years

* Amounts quoted are VAT exclusive