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OK Franchise Division
Owners you can count on!

FASA Member
Yesterday, today and tomorrow
The OK brand has been in existence since 1929, securing its position as a trusted household name for almost 90 years. After the acquisition of the Sentra supermarket and the OK Bazaars groups by Shoprite/Checkers, the two brands where consolidated under one management structure now known as the OK Franchise Division.

The OK Franchise Division franchises three different types of retail formats and a wholesale and liquor outlet, each with its own identity and personality and each offering shopping facilities appropriate to the market in which they trade. The OK Franchise continuously strives to cement the brand as a retailer that can be trusted and today they have more than 300 stores in neighbourhoods and communities across South Africa and Namibia with a loyal customer base of millions of shoppers.
The concept under the spotlight
The various formats that fall under the OK banner include OK Foods — larger supermarkets with a high LSM customer base, OK MiniMark — convenience superettes catering to customers on-the-go, and OK Liquor outlets.

OK store owners benefit from the competitive advantage that the OK Franchise holds. A comprehensive package has been structured to help franchisees manage a sound and profitable business. Franchisees enjoy a tremendous benefit over competitors as they acquire goods at Shoprite/Checkers-negotiated prices on a national and regional basis. Franchisees deal with a single account, comprising a consolidation of the normal and net account, which simplifies the financial side of the business. Scanning systems with sophisticated programmes give OK franchisees complete control over stock and point of purchase. Incentives, terms and rebates have been structured to afford every OK franchisee with the maximum opportunity to add extra value to the bottom line. The OK Count On! Loyalty Card, a popular new addition to the extensive OK offering, is a loyalty service which facilitates a pro-active communication and rewards system between stores and customers.




Consider your support
OK franchisees enjoy enormous price benefits due to access to the Shoprite/Checkers pricing structure. Other benefits include offering the Shoprite Money Market facilities (including Computicket and utility payments), computer support and training services, media advertising by means of television and radio, additional support in the form of regular trade visits by the Divisional Office, merchandising, promotional and display advice and delivery options out of the Shoprite Distribution Centres in the Western Cape, Gauteng and KwaZulu-Natal. Following an aggressive recruitment campaign and a refreshed, modern look and feel applied to the brand and the existing stores, the OK Franchise Division has seen a steady rise in new OK stores opening across the country.





Do you fit the profile?
The ideal OK franchisee would have at least two to four years’ experience in the FMCG business sector, preferably at management level, with specific focus on merchandising and stock control. The prospective franchisee must be financially sound and display good business acumen.
Contact Information
Contact: Franchise Call Centre
Phone: +27 21 404 1650
Website: www.okfoods.co.za/franchise
 
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QUICK STATS
HISTORY
Founder Part of the Shoprite Group
Date founded 1929
Area of origin -
CEO Mauritz Alberts
NETWORK DETAIL
1st Franchise opened 1965
Number of outlets 388
Available areas
FINANCIAL STATISTICS
Average store turnover Available on request
Achievable gross margins Available on request
Average setup cost Available on request
Initial franchise fee Available on request
FRANCHISE AGREEMENT TERMS
Management services fee Available on request
Marketing fee % Available on request
Initial agreement term Available on request
Renewal term Available on request

* Amounts quoted are VAT exclusive