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H2O International
It’s what’s inside that counts

FASA Member
Yesterday, today and tomorrow
Around the globe H2O International has acquired a reputation as a provider of superior, safe drinking water filter systems. Continuously striving to improve the quality of their offering they tailor products to suit the demands of a specific market, and it is this ability to adapt that has secured their position as a global leader in the water purification industry.

H2O International SA was established in 1994 when Tony Marchesini secured the rights to distribute H2O’s range of products in South Africa. With over 55 franchises and stockists, H2O SA is as a leading force in water purification on the African continent.
The concept under the spotlight
Franchisees have a choice of two business models — H2O Water Bar and H2O Water Station. Water Station franchisees also have the option to incorporate a water bottling plant. The Water Bar concept with its smaller footprint is ideal for shopping mall locations while the Water Station concept is well-suited to line shopping centres.

H2O International SA imports and distributes water and air purifiers, water coolers and boilers, and ice- and coffee machines. Via the H2O website, outlets are able to ‘display’ all of the 450+ products in the H2O range, from water purifiers and dispensers to shower filters. Customers can either buy the systems outright or avail themselves of the rental option. H2O’s superior after-sales service sets them apart from the competition and underscores their position as an undisputed industry leader.
While H2O’s primary target market is health- and fitness-conscious individuals and families with young children, their products are also popular for use in hotels, guest houses, restaurants, offices, light commercial businesses and factories. Responding to the increasingly questionable quality of our municipal water supply, and by allowing customers to purchase water in their own refillable containers at a minimal cost of R1 per litre, H2O SA has been able to grow their customer base amongst the middle and lower income groups.



Consider your support
H2O SA’s technical team provides franchisees with ongoing operational and marketing support while the company’s dynamic online portal offers interactive support and access to marketing material.

New franchisees attend an intensive week-long, in-house training course followed by a period of on the job training. Further product-specific courses are offered throughout the year.

H2O employs multi-media marketing and advertising strategies to attract customers and any leads generated via their unique integrated marketing system are passed directly to the franchisees.

Do you fit the profile?
H2O franchisees are passionate about helping people improve their health and wellbeing. They are self-motivated, organized and comfortable working with the public. Experience in sales and marketing will be advantageous.
Contact Information
Contact: Tony Marchesini
Phone: +27 21 702 3262
Website: www.h2o.co.za
 
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QUICK STATS
HISTORY
Founder Tony Marchesini
Date founded 1994
Area of origin Cape Town, Western Cape
CEO Tony Marchesini
NETWORK DETAIL
1st Franchise opened 1995
Number of outlets 55
Available areas
FINANCIAL STATISTICS
Average store turnover R200 000 to R700 000
Achievable gross margins 50% to 60%
Average setup cost From R695 000
Initial franchise fee R95 000 to R125 000 (incl in set-up cost)
FRANCHISE AGREEMENT TERMS
Management services fee 6% of turnover
Marketing fee % 3% of turnover
Initial agreement term 5 Years
Renewal term 5 Years

* Amounts quoted are VAT exclusive
 
Tony Marchesini, CEO