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H2O International
It’s what’s inside that counts

FASA Member
Yesterday, today and tomorrow
Around the globe H2O International has acquired a reputation as a provider of superior, safe drinking water filter systems. The company continuously strives to improve the quality of their products and often tailors products to suit the demands of a specific market. It is their ability to adapt that has secured their position as a global leader in the water purification industry.

H2O International SA was established in 1994 when Tony Marchesini secured the rights to distribute H2O’s range of products in South Africa. With over 70 franchises and stockists, H2O International SA is recognised as a leading force in water purification on the African continent.
The concept under the spotlight
Franchisees have a choice of two business models; the H2O Water Bar and H2O Water Station, with Water Station franchisees having the option to incorporate a water bottling plant. The Water Bar concept with its smaller footprint is best suited to shopping malls while the Water Station concept is well-suited to line shopping centres.

H2O International SA imports and distributes water and air purifiers, water coolers and boilers, and ice- and coffee machines. Via the H2O website, outlets are able to ‘display’ all of the 450 plus products in the H2O range, from water purifiers and water dispensers to shower filters. Customers can either buy the systems or avail themselves of the rental option. H2O’s superior after-sales service sets them apart from the competition and underscores their position as an undisputed industry leader.
H2O’s primary target market is health- and fitness-conscious individuals and families with young children. However, with municipal water quality becoming increasingly questionable, H2O is attracting customers in the middle and lower income groups with the option to purchase water for their own refillable containers at a minimal cost of R1 per litre. H2O products are also popular for use in hotels, guest houses, restaurants, offices, light commercial businesses and factories.

Consider your support
H2O SA’s technical team provides franchisees with ongoing operational and marketing support while the company’s dynamic online portal offers interactive support and access to marketing material.

New franchisees attend an intensive week-long, in-house training course followed by a period of on-the-job training. Further product-specific courses are offered throughout the year.

H2O employs multi-media marketing and advertising strategies to attract customers and any leads generated via their unique integrated marketing system are passed directly to the franchisees.

Do you fit the profile?
H2O franchisees are passionate about helping people improve their health and well-being. They are self-motivated, organized and comfortable working with the public. Experience in sales and marketing will be advantageous.
Contact Information
Contact: Tony Marchesini
Phone: +27 21 702 3262
Request more detail for this franchise

Founder Tony Marchesini
Date founded 1994
Area of origin Cape Town, Western Cape
CEO Tony Marchesini
1st Franchise opened 1995
Number of outlets 55
Available areas
Average store turnover R200 000 to R700 000
Achievable gross margins 50% to 60%
Average setup cost From R695 000
Initial franchise fee R95 000 to R125 000
Management services fee 6% of turnover
Marketing fee % 3% of turnover
Initial agreement term 5 Years
Renewal term 5 Years

* Amounts quoted are VAT exclusive
Tony Marchesini, CEO