| Yesterday, today and tomorrow |
Dynamic Bedding (Pty) Ltd is the franchisor and exclusive supplier to The Bed Shop franchise network, which was established in recognition of a market need for a dedicated channel to market in the retail bedding industry. The first franchise store was opened in Bloemfontein in 1994 and today Dynamic Bedding (Pty) Ltd is the largest specialist bed retailer in southern Africa.
The philosophy envisaged by Dynamic Bedding has never changed, “To deliver a quality product, direct from the factory to the public on a national basis, at the best possible price.”
To fulfill the group’s vision, The Bed Shop franchise concept was created to provide a dedicated, nationwide distribution network. Today, with 100 franchise outlets and agencies, Dynamic Bedding is the biggest factory-to-market bedding specialist franchise in South Africa.
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| The concept under the spotlight |
Every outlet has its own distinct ‘flavour’ designed around the particular needs of their specific trading environment, but what really sets The Bed Shop apart is their ability to adapt to changing customer needs and, on short notice, to produce made-to-order, custom products — something no other bedding retailer in South Africa can do.
The Bed Shop boasts a comprehensive range of the most affordable quality base and mattress sets available in South Africa. At their manufacturing facility located in Krugersdorp, Gauteng, Dynamic Bedding produces a range of affordable, quality beds that incorporate the latest technology and adhere to international standards and specifications. Their extensive bedding range includes, amongst others, zoned beds with full back support, turn-free mattress technology, pillow tops including built-in Euro comfort tops, multi-layered high-density foam, and pocketed spring beds.
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| Consider your support |
The franchisor’s operational planning department assists franchisees by researching new store locations, designing the store formats and preparing budget and financial projections for each site. Once an outlet is open for business, franchisees can call on their dedicated area representative for operational support, should the need arise.
The franchisor engages in a variety of marketing activities, including digital marketing, national promotions and individual store campaigns. National promotions running over two month-ends typically incorporate national newspaper adverts, digital campaigns, in-store promotions and promotional pamphlets.
At store level, franchisees are encouraged to build awareness in their local communities through outdoor marketing activities and participating in mall shows and expos that give them the opportunity to engage with potential customers. Where necessary, franchisees can call on the franchisor for support with their local marketing initiatives.
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| Do you fit the profile? |
| Applicants should have a good understanding of the retail environment, excellent business acumen, a professional approach to business and be enthusiastic about providing excellent customer service. Ideal candidates will have the ability and capital to own and operate five stores in the long term. |
| Contact Information |
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QUICK STATS |
HISTORY |
| Founder |
Dynamic Bedding (Pty) Ltd |
| Date founded |
1994 |
| Area of origin |
Krugersdorp, Gauteng |
| CEO |
Jade Cole |
NETWORK DETAIL |
| 1st Franchise opened |
1994 |
| Number of outlets |
87 |
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FINANCIAL STATISTICS |
| Average store turnover |
R200 000 |
| Achievable gross margins |
40% |
| Average setup cost |
R500 000 |
| Initial franchise fee |
R25 000 (included in set-up cost) |
FRANCHISE AGREEMENT TERMS |
| Management services fee |
None |
| Marketing fee % |
3% of turnover |
| Initial agreement term |
5 Years |
| Renewal term |
5 Years |
* Amounts quoted are VAT exclusive
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