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Dry clean & shoe clinic

FASA Member
Yesterday, today and tomorrow
Levingers Expert Shoe Repairs, as it was originally known, was founded by Henry Levinger, a Jewish immigrant who settled in South Africa during the turbulent years of World War II. Ownership of the company eventually passed to his children, Peter and Margaret. Peter, who had originally studied to become a medical doctor, developed a reputation for his superior work on orthopaedic shoes and under his stewardship the business grew from a single outlet to a chain of three with branches in Cresta, Balfour Park and Killarney.

After Peter’s death the business changed hands a number of times until 2012 when it was acquired by Hay Business Consulting under the direction of Yadhir Mooloo. With their thorough understanding of the dry cleaning and laundry industry, Yadhir’s team created an effective and profitable franchise model.
The concept under the spotlight
In addition to their standard dry cleaning, laundry and on-site shoe repair services, Levingers outlets retail an extensive range of shoe and closet care products and provide such specialised services as mending and tailoring, tailor-made suits, professional dyeing of clothes, shoes and leather goods, and specialised cleaning of leather and suede items. Levingers also offers large corporate businesses a tailor-made service for in-house dry cleaning, shoe repair and clothes mending.

Levingers dry cleaning and laundry services are handled at off-site locations around Gauteng. Depending on the location of the outlet, the factory offers a same-day or 24-hour turnaround time. A custom-designed state-of-the-art POS system helps to keep outlets running smoothly.
Levingers has also entered into a partnership with the Bramhope Health & Safety initiative to introduce a garment rental solution to the market.

Consider your support
Working with their franchisees to build mutually beneficial relationships, the Levingers support team provides business support, quality service, processing and sales, and marketing tools.

All Levingers team members complete a comprehensive training programme to equip them to run an effective and profitable operation. Ongoing training is provided on an ad-hoc basis to ensure that franchisees stay abreast of industry trends.

The franchisor employs area-specific marketing and through their localised marketing initiatives, franchisees are able to target specific growth opportunities in their area while leveraging off the wider Levingers footprint.

Do you fit the profile?
Preference will be given to applicants with prior business experience and who are comfortable dealing with people from all walks of life. The application process includes in-depth interviews, a personal assessment and reference checks.
Contact Information
Contact: Yadhir Mooloo
Request more detail for this franchise

Founder Peter Levinger
Date founded 1942
Area of origin Johannesburg, Gauteng
CEO Yadhir Mooloo
1st Franchise opened 2011
Number of outlets 69
Average store turnover R150 000
Achievable gross margins 72%
Average setup cost From R1,205 million
Initial franchise fee R150 000 (included in set-up cost)
Management services fee R6 827 pm
Marketing fee % R1 706 pm
Initial agreement term 5 Years
Renewal term 5 Years

* Amounts quoted are VAT exclusive
Yadhir Mooloo, CEO