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Shisa Nyama
A TIME TO BRAAI
FASA Member
Yesterday, today and tomorrow
Shisa Nyama, a Zulu slang expression for ‘buy and braai’, is a longstanding tradition in the African culture. These days, more and more folks are doing what Africans have traditionally done in their free time and ‘shisa nyama’ has evolved into a heritage symbol.

What started off as a way for township butcheries to increase their weekend sales has grown in popularity, becoming a place where people go to relax and socialise and this concept has now taken off amongst the South African middle class. Shisa Nyama: a time to braai still stands today as testimony to the tradition of great tasting meat, served in a friendly and courteous manner. From the outset, the founders have worked to ensure that the very best service is provided, ensuring that the customer’s needs are met at all times.
The concept under the spotlight
A primary business goal of Shisa Nyama is to be at the forefront of job creation, which is essential in our communities and to assist with economic growth. The franchisor is determined to build a brand that can compete with the key industry players currently dominating the fast food industry. The Shisa Nyama brand is divided between the restaurant/lounge and fast food franchises. The fast food option serves as a take-away franchise and the restaurant/lounge provides a sit-down restaurant that is combined with a social event with live music and all the trimmings of an outdoor restaurant.

The brand’s uniqueness lies in offering value-for-money and top quality meat, combined with a special blend of spices, ensuring tantalising flavours that appeal to all palates. The creative image, standardisation of products and adherence to cleanliness serve as the franchise’s main competitive advantages.
The customer base is comprised mostly of the African community, but also has great appeal to all cultures.



Consider your support
The support provided by the Shisa Nyama head office includes site visits, product supply, marketing and administrative assistance, research and development and training.

The intensive in-house training course that all franchisees and staff are required to attend before a store opening is conducted over seven days and followed by seven days of on-the-job training. The training modules covered include management training, restaurant management and computer training. Ongoing supplementary training courses are available on an ad-hoc basis.

Marketing levy contributions are applied to the marketing and advertising activities of the group at the franchisors discretion. The intended marketing activities include a combination of radio and press advertising and advertorials in relevant consumer and trade magazines. The franchisor also advises on local marketing activities, and joint promotions and direct mail that convey the Shisa Nyama message to a defined market are encouraged.

Do you fit the profile?
The ideal Shisa Nyama A Time to Braai franchisee is a people’s person with superior selling and communication skills, is hard-working and exhibits a positive attitude. The franchisee must be the full-time owner-operator of the business.
Contact Information
Contact: Sylvester Mbano
Phone: +27 11 205 0133
Website: www.shisanyamafranchise.co.za
 
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QUICK STATS
HISTORY
Founder Desmond Cele and Fatima Cele
Date founded 2007
Area of origin Midrand, Gauteng
CEO Fatima Cele
NETWORK DETAIL
1st Franchise opened 2007
Number of outlets 10
Available areas Please contact the franchisor directly
FINANCIAL STATISTICS
Average store turnover Restaurant R174 000, Fast Food outlet R120 500
Achievable gross margins 68%
Average setup cost Restaurant R904 000, Fast food outlet R470 000
Initial franchise fee R60 000
FRANCHISE AGREEMENT TERMS
Management services fee 5% of turnover
Marketing fee % 3% of turnover
Initial agreement term 5 Years
Renewal term 5 Years

* Amounts quoted are VAT exclusive