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Baobab Company
Tee shirts and tropical wear

Yesterday, today and tomorrow
Baobab Company is a t-shirts and ready-to-wear brand born in the Indian Ocean in 1995. The Baobab Company’s inspiration is derived from the revitalizing atmosphere of the tropical islands and transports you on an unforgettable journey. As each store opened in a new venue gained popularity with the locals, so has the Baobab Company embraced the ethical values of each new community. Baobab Company strongly believes in implementing fair trade principles and good governance at each level in the organisation.

Today Baobab Company is represented in Mauritius, Madagascar, Reunion, Mayotte, Seychelles, South Africa, Zanzibar, Senegal, Gambia, Martinique, Guadeloupe, Guyane, Grenada and Antigua spanning the Caribbean, Indian Ocean and the African continent. In the coming year Baobab Company hopes to enter into partnerships with likeminded individuals to establish more franchises in Africa and thereby contribute to the prosperity and growth of the continent.
The concept under the spotlight
One of the strengths of the Baobab Company brand is that its many unique and authentic designs can be easily adapted to reflect the culture/trends of a specific region. This is one of the factors that has made Baobab Company a well-loved and accepted brand across the Caribbean and Indian Ocean, and now, of course, in South Africa. Baobab Company strives to create an atmosphere that promotes long-term collaboration and in this spirit no joining or management services fees are payable, making this a win-win situation for franchisees.

The Baobab clothing collection includes t-shirts for men, women and children, ready-to-wear and beachwear. The Baobab style is casual, colourful and graphic, with stylized ethnicity that reflects the tropical spirit of the islands it calls home. The collection and designs are ceaselessly renewed and adapted to local themes, thereby remaining fresh and attractive to all its cultures.
A visit to Baobab Company with its relaxed, vibrant and trendy summer look is a must for anyone planning a beach holiday.

Baobab Company stores will do well in strip malls or small regional centres. Suitable shop size is at the discretion of the franchisee and may be dictated by locality. Coastal stores with year-round trade, for example, would require bigger premises than inland stores to accommodate a suitable stock holding.

Depending on its size, a typical outlet will employ anywhere between one and four staff members. Ideally staff members should have experience in garment sales or be very enthusiastic and dynamic to quickly establish a rapport with customers.
Consider your support
Within the structure of the Baobab Franchising Company franchisees receive all the assistance necessary to aid them in achieving the exceptional 60 percent margins the business model is capable of delivering.

To ensure that franchisees have a complete understanding of the Baobab Company brand, franchisees are encouraged to visit Mauritius where they may experience the Baobab Company stores and factory firsthand. While franchisees will benefit from prior sales and marketing experience, the Baobab Company head office is team is always available to lend their expertise to franchisees when required.

Franchisees are provided with the marketing material and promotional items necessary to get their business off to a good start. Baobab Company will supply the shop signage and, if requested to do so, will propose a design for the shopfittings. Franchisees purchase stock directly from the Baobab factory in Mauritius and have at their disposal a range of approximately 500 pieces to choose from.

Do you fit the profile?
Baobab Company welcomes applications from all aspiring entrepreneurs with an interest in the clothing trade. Applicants should be proficient in sales and enjoy working with the public.
Contact Information
Contact: Dabot Mary-jan
Phone: +230 254 7515
Request more detail for this franchise

Founder Bruno Lanceleur
Date founded 1995
Area of origin Indian Ocean region
CEO Emmanuel Billion
1st Franchise opened 2008
Number of outlets 1
Available areas
Average store turnover Available on application
Achievable gross margins 60%
Average setup cost R500 000 to R1 million
Initial franchise fee R15 000
Management services fee None
Marketing fee % None
Initial agreement term 5 Years
Renewal term 5 Years

* Amounts quoted are VAT exclusive