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Real Fish & Chips
Real food for real people

Yesterday, today and tomorrow
Specialising in traditional-style quality fish and chips Real Fish & Chips is an up-and-coming franchise opportunity gearing up to take the South African market by storm. In developing the Real Fish & Chips business model the owners aimed to bring back the concept of traditional, fresh and tasty, fish and chips, as it was prepared ‘back in the day’.

Since opening their first store in 2009, The Real Fish & Chips team have been working hard to establish a franchise footprint that incorporates all nine provinces, and to eventually also open stores beyond our borders. The Real Fish & Chips franchise model is designed to take advantage of the opportunity that exists in the fast food market and the emerging ‘fast-casual’ category.
The concept under the spotlight
Real Fish & Chips is a turnkey franchise opportunity that offers a comprehensive association agreement, affordable franchise fees, sustainable long-term growth and an excellent return on investment. Their simplified yet impeccable store setup that includes quality fittings and fixtures is achieved on an affordable budget. Their family-friendly outlets offer takeaway and delivery options.

The Real Fish & Chips menu is designed to cater to a wide variety of tastes and is underwritten by a quality-guaranteed promise. Real Fish & Chips is famous for their generous portions of hand cut chips and their one-of-a-kind Russian sausage that leaves your taste buds buzzing! Sourcing all their ingredients from a single supplier ensures that they are able to deliver a uniform product across all their stores and enables them to deliver on their quality guarantee promise.
In order to determine whether potential locations would be suitable for establishing a Real Fish & Chips outlet, site evaluations that for example consider the foot traffic counts of the location are conducted prior the signing of the lease agreement. Stores typically occupy between 50 and 100sqm and where appropriate an outside seating area can be incorporated.



Consider your support
Real Fish & Chips has a strong leadership team who are driven to ensure that corporate standards are met across the network. Their dedicated and experienced support team conducts regular store visits and where needed they will offer guidance on management, operations and ways to improve business efficiencies.

The training curriculum incudes in-store training that is compulsory for the franchise owner as well as all staff members.

Franchisor support also includes in-store promotions aimed at boosting brand awareness, foot traffic, store turnovers.

Do you fit the profile?
Franchisees must be committed to putting in the time and effort required to build a successful business in the QSR industry. Leadership skills and an understanding of customer service delivery is vital.
Contact Information
Contact: Antonette Marimo
Phone: +27 12 803 8628
Website: www.realfishandchips.co.za
 
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QUICK STATS
HISTORY
Founder Michael De Gouveia
Date founded 2009
Area of origin Pretoria, Gauteng
CEO Michael De Gouveia
NETWORK DETAIL
1st Franchise opened 2009
Number of outlets 26
Available areas
FINANCIAL STATISTICS
Average store turnover R285 000
Achievable gross margins 60%
Average setup cost R650 000
Initial franchise fee None
FRANCHISE AGREEMENT TERMS
Management services fee R5 000 pm
Marketing fee % R2 500 pm
Initial agreement term
Renewal term

* Amounts quoted are VAT exclusive