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DIY DEPOT
Building relationships

FASA Member
Yesterday, today and tomorrow
DIY DEPOT is a well-established building, hardware and paint brand and part of the Legendary Retail Brands Group, a fully licensed retail holdings company and owner of the Mica and House of Paint & D├ęcor brands. The strength and success of the DIY DEPOT brand can be attributed to its solid foundation, experience and proven business systems. As a progressive retail DIY franchise it has always been their aim to provide customers with reliable, high quality products, superior service and value for money and as a member of the Legendary Retail Brands group DIY DEPOT will continue to deliver on this promise.


The concept under the spotlight
DIY DEPOT is a retail franchise operating in the building, hardware and paint sector on a voluntary trading basis. Operating on this basis affords members the opportunity to express themselves and cater easily to the individual, specific needs of their market. By broadening the scope of their already extensive product range, the franchisor is creating opportunities for growth in both new and existing stores in a well-formulated and structured manner.

DIY DEPOT stocks famous high quality brands such as Plascon, Afrisam, Academy Brushware, Ellies, Efekto, Eureka, Eurolux, Gardena, Jojo, Marley, Ruwag, SA Ladder, Seagull, Flash Harry, Excelsior, Qualitools, Sprayon, Woodoc, Swartland and many more.
Their exceptional customer service and their unrivalled building supply delivery capacity, expert advice, extensive product range and competitive pricing has made DIY DEPOT a first choice for contractors, home renovators, property developers and DIY enthusiasts.

Depending on the model selected by the member, DIY DEPOT outlets require premises of between 150 and 1,000sqm. DIY DEPOT is willing to accommodate any existing independent or group-linked hardware or paint stores wanting a dynamic brand change and a unique look and feel. The franchisor retains the right of final approval over premises.

The staff complement of each DIY DEPOT outlet is determined by the size of the store and the turnover generated.
Consider your support
Through the collective experience of the DIY DEPOT Support team, members can tap into an array of shared services ranging from finance, IT, procurement, store design and layout, category management and marketing to operational and retail excellence.

We also offer a full training program that is aimed at enhancing the skills of owners, managers and supervisors. The program focusses on specialised sections of the industry, such as; Business Analysis and Benchmarking, Stock Management, Local Marketing, Customer Care and Retention, Staff Development and Motivation and Pricing.

The Support Center has developed an integrated business portal that allows collaborative sharing of information. This system allows the Support Centre to position their members better in terms of stock management, trend forecasting, the implementation of programmes like category management and loyalty and so much more.

Do you fit the profile?
DIY DEPOT will only consider applications proposing owner-operated outlets. While no formal qualification is required, franchisees will benefit from past experience in the DIY, building, hardware and paint industries.
Contact Information
Contact: Pieter Steyn
Phone: +27 11 479 3300
Website: www.diydepot.co.za
 
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QUICK STATS
HISTORY
Founder Machet & Reeves families
Date founded 2007
Area of origin Johannesburg Gauteng
CEO Nareen Daya
NETWORK DETAIL
1st Franchise opened 2007
Number of outlets 133
Available areas
FINANCIAL STATISTICS
Average store turnover Available on request
Achievable gross margins 30% to 35%
Average setup cost R850 000 to R2,8 million
Initial franchise fee Available on request
FRANCHISE AGREEMENT TERMS
Management services fee Available on request
Marketing fee % Available on request
Initial agreement term 5 Years
Renewal term 5 Years

* Amounts quoted are VAT exclusive