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Cafe2Go
Coffee Trailers & Corporate Coffee Delis

Yesterday, today and tomorrow
Cafe2go is a proudly South African franchise and a supplier of great speciality coffees and deli solutions. With their presence in Gauteng, the Western Cape and KwaZulu-Natal now firmly established, they are ready to take on the rest of southern Africa… and beyond.

Cafe2go offers coffee catering at events as well as targeting office parks and other busy sites with their turnkey Coffee Deli and Drive-Thru Coffee Deli solutions. Their franchisees are passionate about coffee and if you are coffee loving entrepreneur, joining the Cafe2go network may be the popular, profitable fun business opportunity you have been looking for.
The concept under the spotlight
The Cafe2go team is focused on partnering with landlords, venues and event organisers looking for a turnkey coffee deli solution and a win-win relationship. Cafe2go has three business models to choose from — (1) Coffee Trailers for outdoor events, that also includes a pop-up for indoor events; (2) Corporate Coffee Deli’s for business parks, retail sites and office buildings; (3) a Drive-thru Coffee Deli option housed in a customised shipping container.

Combining the best of responsible sourcing and dedicated local roasting to create a consistent, satisfying coffee experience, Cafe2go works closely with various coffee roasteries and have created their own house-blend. The Cafe2go menu was designed based around feedback from their customers about what they like and how they like it. In the spirit of promoting and supporting local businesses, food options are sourced from local suppliers. With prior permission from the franchisor, franchisees are allowed to customise their menu to cater to local market preferences.
The ideal franchisee team has an experienced and dynamic barista and an outgoing, experienced sales person. In addition to consistently making exceptional coffee, the barista should have ‘star power’ and great people skills. As an on-site manager responsible for opening and closing the business they should also be trustworthy. The salesperson’s responsibilities include customer care and marketing the business in the franchisee’s catchment area. Cafe2go Drive-Thru’s and Café’s also employ kitchen staff.



Consider your support
The Cafe2go management team has more than 200 years combined experience in the franchise, coffee, food and retail industries in South Africa. As a Cafe2go franchisee you will benefit from the franchisor’s assistance with regards to training, launch support, branding building, marketing material, supplier management and event sourcing. Once the business is up and running franchisees receives ongoing field support, including business referrals, staff recruitment assistance, regular audits, menu innovation and business coaching.

All Cafe2go franchisees attend an Introduction to Barista training, including equipment maintenance. Franchisees are also trained on all the aspects of local marketing and building a loyal customer base.

In order to ensure that quality standards are maintained, all coffee and consumables must be ordered from the designated suppliers, while food orders are channelled through franchisor-approved third parties. The franchisor uses their overall purchasing power to negotiate best quality, prices and terms from their suppliers.

Do you fit the profile?
Applicants will benefit from experience in the food and hospitality industry. They should be marketing and people-oriented and be willing to work over weekends as well as flexible hours during the week. Applicants interested in the Trailer option will require a reliable towing vehicle and all franchisees must have access to sufficient working capital to see them through the get-up-and-go launch phase.
Contact Information
Contact: Jacquelise de Vries
Phone: +27 76 417 1245
Website: www.cafe2go.co.za
 
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QUICK STATS
HISTORY
Founder Jan Grobler & Perri Grobler
Date founded 2013
Area of origin Cape Town, Western Cape
CEO Jan Grobler
NETWORK DETAIL
1st Franchise opened 2015
Number of outlets 25
FINANCIAL STATISTICS
Average store turnover From R60 000
Achievable gross margins 70%
Average setup cost From R250 000
Initial franchise fee From R76 000
FRANCHISE AGREEMENT TERMS
Management services fee R5 000 pm
Marketing fee % Included in msf
Initial agreement term 5 Years
Renewal term 5 Years

* Amounts quoted are VAT exclusive