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KwikFit
Comprehensive car care

Yesterday, today and tomorrow
Sir Thomas Farmer is acknowledged as the founder of the KwikFit brand which offers tyre retail, fitment and vehicle servicing. KwikFit boasts over 1,000 stores in the UK alone and in South Africa most of the 33 KwikFit outlets are owner-operated, ensuring unmatched service for South African vehicle owners. Recognising the necessity of adapting to a change in consumer habits, KwikFit has revisited their business strategy and completed a rebranding exercise that is evident in their revived corporate and public image.

While not moving away from the traditional fitment centre concept entirely, KwikFit has designed a unique product offering with an appropriate look and feel for the motor service environment. By relocating some of their auto care centres to mall parking areas and allowing customers to take advantage of the longer trading hours, they have created a more pleasurable and convenient customer experience. To date, four mall outlets — Killarney Mall and Bedford Centre in Johannesburg and the V&A Waterfront and Cavendish Square in Cape Town — have opened with great success. KwikFit has created a world first by offering all services required by vehicle owners under one roof.
The concept under the spotlight
KwikFit offers franchisees a choice of two business models defined as KwikFit at the Mall and KwikFit on Main. All new KwikFit centres share a common aesthetic that adheres to a predetermined stylistic template — the look that is clean, contemporary and clutter free. Breaking away from the industrial workshop look, KwikFit centres are designed to be more inviting and accessible — similar to typical retail outlets.

KwikFit Auto Centres offer vehicle and tyre services, dent and scratch removal, and a car wash facility as well as full service options for all makes of vehicles. KwikFit is a comprehensive car care service provider that believes in providing a convenient and efficient service to all customers and vehicle types, making it your number one car GP.
The KwikFit target market comprises anyone between 18 and 80 in possession of a vehicle.

The staffing structure of a typical outlet will consist of a branch manager, two assistant managers, one branch administrator/receptionist, four technicians (tyres, dent and scratch, and mechanical services), two to four salesmen/drivers and eight car wash staff.

Consider your support
The franchisor assists franchisees by helping to find a suitable location, negotiating lease agreements, arranging finance, conducting a feasibility study and compiling a business plan, planning the store layout, providing staff training and implementing the back office and point-of-sale system.





Do you fit the profile?
If you are a highly motivated entrepreneur who is passionate about cars, people and service, KwikFit would welcome your application. Applicants will benefit from prior sales and marketing and industry-related experience.
Contact Information
Contact: Chris Barnes
Phone: +27 11 486 9620
Website: www.kwikfit.co.za
 
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QUICK STATS
HISTORY
Founder Sir Thomas Farmer
Date founded 1971
Area of origin United Kingdom
CEO Simon Koch
NETWORK DETAIL
1st Franchise opened 1987
Number of outlets 33
Available areas
FINANCIAL STATISTICS
Average store turnover Available on request
Achievable gross margins Available on request
Average setup cost R1,9 million
Initial franchise fee R200 000
FRANCHISE AGREEMENT TERMS
Management services fee Available on request
Marketing fee % Available on request
Initial agreement term 5 Years
Renewal term 5 Years

* Amounts quoted are VAT exclusive