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Big Joe's Real Pies
Master pie makers

Yesterday, today and tomorrow
Big Joe’s Real Pies is the only pie bakery franchise in South Africa supplying competitively priced, high quality, freshly baked home-made pies to the retail and wholesale market. Buying raw materials directly from local suppliers ensures maximum margins for the franchisees while customers receive the benefit of the lowest retail price possible. Big Joe’s is also unique in that the entire manufacturing and assembly process happens in-store; in full view of the customers.

Until early 2016, when a decision was taken to franchise the business model, Big Joe’s was the manufacturer and supplier of pies for Deeghuys stores. The first Big Joe’s retail store in Hermanus was an immediate success and a second store opened nearby in Strand, allowed them to further refine the business and franchise model. The Strand store was franchised in February 2017, followed by another successful opening in Krugersdorp two months later. The opening of Big Joe’s outlets in Kuils River, Randburg, Centurion and Pretoria is eagerly anticipated. Under the stewardship of Hennie Andrews, founder of King Pie, and Pieter van der Merwe, founder of PNA and former Managing Director of Deeghuys, Big Joe’s has emerged as a sustainable and profitable franchise model.
The concept under the spotlight
A proven concept, superior product presentation and favourable pricing mean that Big Joe’s is a highly competitive business, no matter the economic climate. Over the years consumer trends have shown increased spending at factory-type stores where there is a perceived value benefit for the customer, which Big Joe’s has taken into account in their store development. With their open-plan store layout, customers can see first-hand and up close how the fillings are prepared, the pastries made, and the pies produced.

Drawing on Hennie’s experience in pastries and proven filling recipes, Big Joe’s pies are of a quality equal to any superior pie anywhere in the world.
Targeting the general consumer whose buying power is under pressure, Big Joe’s bulk pricing structure is a welcome relief for customers.

Although Big Joe’s is a strong destination-oriented retailer, high‐traffic mall locations create a win‐win for the landlord, consumers and franchisee.

Consider your support
The franchisor provides a turnkey solution that includes site selection, lease negotiations, store planning, layout and design. The head office team will be on hand throughout the store establishment and opening process to provide support and ensure a successful store launch.

The franchisor also provides pre-opening and in-store training as well as pre- and post-opening marketing campaigns.

Do you fit the profile?
The ideal franchisee is a hardworking hands-on individual who is willing to spend time in the outlet. Franchisees should be passionate about customer service, coachable and system-oriented. Applicants will benefit from prior business ownership or management experience.
Contact Information
Contact: Pieter van der Merwe
Request more detail for this franchise

Founder Hennie Andrews & Pieter van der Merwe
Date founded 2013
Area of origin Hermanus, Western Cape
CEO Hennie Andrews & Pieter van der Merwe
1st Franchise opened 2017
Number of outlets 3
Average store turnover R300 000 +
Achievable gross margins 60%
Average setup cost R1,6 million
Initial franchise fee R150 000
Management services fee 6% of turnover
Marketing fee % 2% of turnover
Initial agreement term 5 Years
Renewal term 5 Years

* Amounts quoted are VAT exclusive