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Doves
Funerals . Insurance . Memorials

FASA Member
Yesterday, today and tomorrow
Doves Group, initially named Dove Funeral Services, was established in 1883 as a funeral directing organisation in Durban. Today, with a national network of more than 160 branches spanning all nine provinces, Doves Group is one of the largest funeral directing companies in southern Africa and a major role player in the progressive development of the funeral industry.

Doves Group is an authorised financial services provider with its funeral insurance underwritten by Union Life. Doves Group aims to be the leading funeral brand in South Africa, to provide innovative funeral-related services and products to all South African communities, and to exploit the full extent of the funeral value chain for the benefit of all stakeholders while delivering a service that is a celebration of life.
The concept under the spotlight
Doves Group provides insurance, funeral services and related products. Their extensive range of services includes burial services, memorials, cremations, embalming, caring for the deceased, repatriations, home funeral arrangements, and funeral insurance. While previously targeting the white market, Doves has successfully penetrated the black market with customised products that cater for everyone’s needs such as, amongst other, the All Nations 8 and All Nations 12 burial plans.

Doves has also established an international brand with partners in Ghana and Zimbabwe. Doves is now able to cater to the Zimbabwean audience through the new Doves Zimba-Mzansi product which prides itself on its repatriation benefit.
Doves provides fully trained and highly capable staff to assist in the successful running of the franchise. A typical franchise branch consists of a branch manager responsible for running the branch, a funeral director who oversees the smooth execution of funerals, a funeral arranging officer who assist families with funeral arrangements, and a funeral consultant who is the clients’ first point of contact and who also assists with branch admin, reception duties, client policy payments and branch policy sales. Doves strives to ensure that franchisees receive maximum support from all relevant departments at the franchisor head office.



Consider your support
In addition to supporting and advising franchisees, the franchisor provides assistance with site selection. The franchise establishment fee includes all branding, shop fitting, equipment, vehicles, furniture and fixtures, and opening stock.

Each franchisee is issued a comprehensive operations manual to ensure branch standards and daily operations are conducted in accordance with the Doves vision, mission and standards.

Franchisees will be trained by the Funeral Academy for Africa (FAFA), whose qualified trainers will ensure that franchisees are equipped to run a successful business.

Do you fit the profile?
Applicants should exhibit good management, time management, communication and listening skills. Successful franchisees are hardworking and enthusiastic self-starters who are sales- and service-driven, quality conscious, self-disciplined and resilient.
Contact Information
Contact: Zandile Nyandeni
Phone: +27 11 483 1188
Website: www.doves.co.za
 
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QUICK STATS
HISTORY
Founder -
Date founded 1883
Area of origin Durban, KwaZulu-Natal
CEO Minki Rasenyalo
NETWORK DETAIL
1st Franchise opened 2016
Number of outlets 161
Available areas
FINANCIAL STATISTICS
Average store turnover Available on request
Achievable gross margins Available on request
Average setup cost From R1,4 million
Initial franchise fee R150 000 (included in set-up cost)
FRANCHISE AGREEMENT TERMS
Management services fee 8% of turnover
Marketing fee % 3% of turnover
Initial agreement term 5 Years
Renewal term 5 Years

* Amounts quoted are VAT exclusive