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Wildman Hunting & Outdoor
The hunting & outdoor enthusiasts’ first choice

Yesterday, today and tomorrow
The Wildman Hunting & Outdoor franchise, the first of its kind in South Africa, was launched in November 2010. The first franchise was established in Graaff-Reinet, quickly followed by more franchises opening in various provinces and today there are no less than 14 outlets.

Concept founder, Frik du Plooy, has been a prominent figure in the firearm industry for over 31 years. From a small-town Firearm Dealer and Gunsmith business, under his direction and with the assistance of his team who collectively has some 300 years’ experience in the field, Wildman Hunting & Outdoor has grown into one of the largest privately-owned firearm retailing ventures. The company's success can be attributed to Frik’s insight into the need to diversify their product range, thereby ensuring repeat business from existing clients and creating traction for potential new clients.
The concept under the spotlight
While hunting is their primary focus, they also cater for customers interested in target-, wing- and tactical shooting. In addition to the weapons training offered at most Wildman outlets where they have SABS approved shooting ranges, they also aim to employ a registered armourer at each outlet. Wildman also offers customers a WILDMAN Loyalty Card that can be used at a variety of retailers and is linked to the My Bonus concept.

Ostensibly designed with men in mind, stores are also family-friendly with an array of products that offers something for everyone — from rifles, shotguns and handguns to camouflage clothing, safes, paintball guns, air guns, gadgets and more. With so much to choose from, Wildman has acquired a customer base that reaches beyond our borders into neighbouring countries.
Wildman franchises are available in two models. The Standard Model franchise requiring 300 to 700sqm is well-suited to large towns and cities, while the Express Model franchise requiring only 200sqm is appropriate for small country towns.



Consider your support
Wildman’s experienced head office team has established the necessary infrastructures to ensure they are able to successfully support their franchisees. Outlets use Ferox software which, in addition to debtor and creditor management, also accommodates the management and control of weapons.

The head office marketing team is responsible for national marketing which covers everything from adverts to expos and festivals. In addition, the company’s in-house radio station is used to promote their products and services as well as promotional offers.

At store level, the marketing department oversees the shopfitting of new stores, while providing franchisees with everything they require to capture the market in their area including assisting them with social media marketing strategies.

Do you fit the profile?
One of the most important characteristics of a Wildman franchisee is a passion for the industry.
Contact Information
Contact: Hennie Esterhuysen
Phone: +27 17 819 3415
Website:
 
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QUICK STATS
HISTORY
Founder Frik du Plooy
Date founded 2010
Area of origin Ermelo, Mpumalanga
CEO Frik du Plooy
NETWORK DETAIL
1st Franchise opened 2011
Number of outlets 14
Available areas
FINANCIAL STATISTICS
Average store turnover Available on application
Achievable gross margins Available on application
Average setup cost From R3 million for 200sqm store
Initial franchise fee Included in set-up cost
FRANCHISE AGREEMENT TERMS
Management services fee 2.5% of turnover
Marketing fee % 0.5% of turnover
Initial agreement term 10 Years
Renewal term 10 Years

* Amounts quoted are VAT exclusive