| Yesterday, today and tomorrow |
In short, Mzansi Meals is attempting to formalise the informal food industry. Their vision is to provide business opportunities for members of the local communities to upskill and enrich themselves while providing the working class with the quality meals.
In addition to establishing a franchise footprint, Mzansi Meals is looking to partner with big building contractors, factories or companies/individuals hosting traditional weddings or funerals — in effect, anyone who has to provide meals en mass.
Mzansi Meals was launched at the back end of 2016 and has just recently moved into the franchising space. At Mzansi Meals they have made it their mission to feed the working class. While many establishments focus on creating meals that most of our country cannot afford, Mzansi Meals focuses on providing the working class with better meal options that will not break the bank. The focus is on local flavours-to-go, bringing the traditional African meals that the people have grown up with to their doorstep.
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| The concept under the spotlight |
Since the majority of our country is dependent on public transport — it is their goal to establish a presence on every street corner in cities and townships. In keeping with their objective to take the food to the people, the Mzansi Meals business model was designed to operate from trailers.
Mzansi’s target market extends to anyone and everyone who enjoys traditional African cuisine, but the core focus is always on providing quality meals at affordable prices.
The franchisor’s site procurement team assists franchisees to evaluate potential locations, with a preference towards high-volume sites such as large corporate or industrial nodes, local community hubs, building sites, hospitals and other densely populated locations.
A typical outlet will have a branch manager and one or two kitchen staff. Living up to their philosophy of community upliftment Mzansi regularly hires previously unemployed persons.
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| Consider your support |
The goal is to provide franchisees with a ready-made business. To this end the franchisor maintains an open-door policy and has a fully dedicated head office team working behind the scenes to assist franchisees, facilitate store visits, and provide training, marketing, procurement and guidance so franchisees can focus on working on their business. The assistance provided includes everything from assisting franchisees with registering a company to advising them on what to do with their hard-earned money.
The franchisor runs a vigorous training programme that aims to ensure that every new franchisee is business-ready before opening. After opening, support and training will be available on an ongoing basis.
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| Do you fit the profile? |
| Mzansi Meals is looking for partners who have an intimate knowledge of their local communities. Applicants must have a hunger and drive to succeed and be willing to put in the hours to reap the rewards. No prior restaurant or catering experience is required. |
| Contact Information |
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QUICK STATS |
HISTORY |
| Founder |
Grant Thomson & Hodari Foods |
| Date founded |
2016 |
| Area of origin |
Johannesburg, Gauteng |
| CEO |
Grant Thomson |
NETWORK DETAIL |
| 1st Franchise opened |
2017 |
| Number of outlets |
5 |
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FINANCIAL STATISTICS |
| Average store turnover |
Available on request |
| Achievable gross margins |
Available on request |
| Average setup cost |
From R100 000 to R180 000 |
| Initial franchise fee |
Incl in establishment cost |
FRANCHISE AGREEMENT TERMS |
| Management services fee |
7% of turnover, min R3 500 |
| Marketing fee % |
2% of turnover, min R1 500 |
| Initial agreement term |
3 Years |
| Renewal term |
3 Years |
* Amounts quoted are VAT exclusive
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