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Matrix Warehouse Computers

Yesterday, today and tomorrow
When Matrix Warehouse Computers opened its doors to the public for the first time in 2000 it was in the face of strong competition, but the success of the concept was quickly determined and four more stores were opened the following year. As the business grew it was determined that the best way to ensure personal involvement in every store was to franchise the concept and today Matrix Warehouse boasts over 90 stores.

Matrix Warehouse prides itself on keeping track with the continual developments in the personal computer market, its value-for-money offering and its outstanding support and service.
The concept under the spotlight
As a complete IT solutions provider serving the needs of the ever-growing market of personal computer users, Matrix Warehouse outlets engages in the wholesale and retail distribution of complete PC units, accessories, PC components and software at highly competitive prices.

In addition to computer hardware and software, their product offering includes networking, repairs, upgrades and complete IT solutions for home and business. All components used are registered brand name products, ensuring a high standard of quality in the finished product and a below average failure rate on custom-built computers of less than 0.5 percent.
The Matrix Warehouse target market includes all computer users, whether for personal or business use, as well as anyone requiring a custom-built computer.

The ideal location for establishing a Matrix Warehouse outlet is a well-known address in a respectable shopping centre that offers reasonable rentals, ample parking and high visibility.

A typical Matrix Warehouse retail shop will employ three to five staff members to support the franchisee.
Consider your support
Matrix Warehouse’s knowledgeable head office team members draw on their wealth of experience and expertise when guiding franchisees in the running of their businesses.

Franchisees receive comprehensive training that covers product training, business management and marketing techniques. The introductory training is conducted over 28 days at the Matrix Warehouse head office in Alberton.

The franchisor bulk-buys stock from its international suppliers, which is then distributed via their centralised warehouse, passing the benefit of the bargain pricing on to franchisees. In an industry that lends itself primarily to destination shopping, consistent advertising is a must. The company consistently engages in advertising promotions that highlight its value-for-money offering and raise brand awareness.

Do you fit the profile?
While an IT qualification is not a prerequisite, knowledge of the IT field is recommended. Applicants should possess a strong business background with the necessary retail and managerial experience to run their own business.
Contact Information
Contact: Jan Boshoff
Phone: +27 11 869 2613
Request more detail for this franchise

Founder Justin Lowe
Date founded 2000
Area of origin Alberton, Gauteng
CEO Justin Lowe
1st Franchise opened 2004
Number of outlets 92
Available areas
Average store turnover R750 000
Achievable gross margins 30%
Average setup cost R750 000 to R1,2 million
Initial franchise fee R100 000
Management services fee 5% of turnover
Marketing fee % R1 000 pm
Initial agreement term 10 Years
Renewal term 10 Years

* Amounts quoted are VAT exclusive
Jan Boshoff, Managing Director