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Matrix Warehouse Computers
SHAPING THE FUTURE OF IT...
Yesterday, today and tomorrow
When Matrix Warehouse Computers opened its doors to the public for the first time in 2000 it was in the face of strong competition, but the success of the concept was quickly determined as four more stores were opened the following year. As the business grew it was determined that the best way to ensure personal involvement in every store was to franchise the concept.

By keeping track with the many phases and changes in the personal computer market, Matrix Warehouse today boasts a national footprint of over 90 stores. Matrix Warehouse prides itself on its value for money offering and outstanding support and service to the ever-growing market of personal computer users.
The concept under the spotlight
Matrix Warehouse Computers is a complete IT solutions provider. Franchise outlets conduct wholesale and retail distribution of complete PC units, accessories, PC components and software at highly competitive prices.

In addition to computer hardware and software, their product offering includes networking, repairs, upgrades, new computers and complete IT solutions for home and business. All components used are registered brand name products, ensuring a high standard of quality in the finished product and a below average failure rate on custom-built computers of less than 0.5 percent.
The potential target market served by Matrix Warehouse is vast as it includes anyone requiring a custom-built computer for either commercial or entertainment purposes.

Although Matrix Warehouse Computers functions on the principles of destination shopping, great care is exercised in identifying suitable premises. A well known address in a respectable shopping centre with reasonable rentals, ample parking and that offers high visibility is considered ideal. While at first the focus was limited to smaller neighbourhood shopping centres, recently outlets have been established in larger centres with great success.

A typical Matrix Warehouse retail shop will employ three to five staff members to support the franchisee.
Consider your support
The Matrix Warehouse knowledgeable head office team lend their wealth of experience and expertise to assisting franchisees in running their businesses.

Franchisees receive comprehensive training that covers business management, product training, including technical aspects and marketing techniques. The initial training is conducted over 28 days at the Matrix Warehouse head office.

The franchisor bulk buys stock from its international suppliers and passes the benefit of these prices on to its franchisees. Stock items are then distributed via the centralised warehouse. Matrix Warehouse head office also assembles computer units for distribution by franchisees. In an industry that lends itself primarily to destination shopping, consistent advertising is a must. The company consistently engages in advertising promotions that highlights the company’s value for money offering and raises brand awareness.

Do you fit the profile?
While an IT qualification is not a prerequisite, knowledge of the IT field is recommended. Applicants should possess a strong business background with the necessary retail and managerial experience to run their own operation.
Contact Information
Contact: Jan Boshoff
Phone: +27 11 869 2613
Website: www.matrixonlineshop.co.za
 
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QUICK STATS
HISTORY
Founder Justin Lowe
Date founded 2000
Area of origin Alberton, Gauteng
CEO Justin Lowe
NETWORK DETAIL
1st Franchise opened 2004
Number of outlets 92
Available areas See Available Opportunities
FINANCIAL STATISTICS
Average store turnover R750 000
Achievable gross margins 30%
Average setup cost R750 000 to R1,2 million
Initial franchise fee R100 000
FRANCHISE AGREEMENT TERMS
Management services fee 5% of turnover
Marketing fee % None
Initial agreement term 10 Years
Renewal term 10 Years

* Amounts quoted are VAT exclusive
 
Jan Boshoff, Managing Director