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Sorbet
get that feeling

FASA Member
Yesterday, today and tomorrow
The Sorbet beauty salon and nail bar concept was created in response to a need for an up-market chain of branded beauty salons. The concept was brought to fruition in 2005 with the opening of the first Sorbet salon in Johannesburg. The offering has since been extended to include five different concepts, namely, Sorbet Salons, Sorbet Nail Bars, Sorbet Drybars, Candi & Co, and Sorbet Man. Today, with close to 190 salons in major city centres across the country, as well as four stores in the UK, the brand is well-established and popular.


The concept under the spotlight
Sorbet salons deliver an updated version of the traditional beauty salon. Catering to today’s busy lifestyle, price, quality and efficient convenience are embraced as vital elements of product and service delivery. Sorbet guests enjoy the ‘Total Guest Experience’ that goes beyond mere service delivery and forms the crux of the unique Sorbet culture and philosophy — The Soul of Sorbet.

Facials, massages, grooming, waxing, and hair and nail treatments are amongst the services available across the different formats. Salons also stock a large retail offering which includes professional skin care ranges such as Dermalogica, Environ and the Sorbet skin-care range. Nail care products also form part of the extensive retail range.
To cater for working guests, Sorbet salons operate at extended hours during the week as well as on Saturdays, Sundays and public holidays. Sorbet salons are conveniently situated in high traffic shopping centres.

The number of staff required to operate a Sorbet franchise will depend on the services offered at each establishment.

Consider your support
Sorbet subscribes to a philosophy and culture that places people before profits. The success of the franchisor is dependent on the success of the franchisees who, in turn, are expected to look after their citizens and guests in order to achieve the goals of the brand. Servant leadership is another important aspect of the Sorbet culture.

Initial franchisee training incorporates all the operational and administrative aspects of successful salon management, while suppliers provide product-specific training that ensures franchisees and their citizens are knowledgeable about every product range.

As the largest retailer of Dermalogica and Environ skin care products in the country, Sorbet franchisees benefit from the collective buying power of the group, enjoying trade prices and terms better than those available to independent salons.

Do you fit the profile?
Applicant franchisees need not be a beauty therapist, nail technician or hair stylist. Instead, a business background, strong people skills and a true appreciation for real customer service will serve the franchisee well. Sorbet franchises must be owner managed.
Contact Information
Contact: Brenda Schneiderman
Phone: +27 11 202 7940
Website: www.sorbet.co.za
 
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QUICK STATS
HISTORY
Founder Ian Fuhr
Date founded 2005
Area of origin Johannesburg, Gauteng
CEO Ian Fuhr
NETWORK DETAIL
1st Franchise opened 2009
Number of outlets 190
Available areas
FINANCIAL STATISTICS
Average store turnover Available on request
Achievable gross margins Available on request
Average setup cost Refer to website
Initial franchise fee R125 000
FRANCHISE AGREEMENT TERMS
Management services fee 6.5% of turnover
Marketing fee % Available on request
Initial agreement term 5 Years
Renewal term 5 Years

* Amounts quoted are VAT exclusive