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Sorbet
get that feeling
FASA Member
Yesterday, today and tomorrow
The Sorbet beauty salons and nail bars concept was created when the founders identified an opportunity for establishing an up-market chain of branded beauty salons. The concept was brought to fruition in August 2005 with the opening of the first Sorbet salon in Johannesburg. Today, with 37 salons in major city centres across the country, the brand is well established and gaining in popularity.

During his career, Ian Fuhr, Managing Director of Sorbet, has assisted with the start-up of various entrepreneurial businesses, including a retail chain, recording company, human relations and customer service consultancy and most recently, his venture into the beauty industry. Rudi Rudolph joined Sorbet in 2005 as Director. Rudi’s prior experience in retailing and store development recommended him to this position. Debra Beswick in her capacity as Director is responsible for product and service delivery.
The concept under the spotlight
Sorbet beauty salons and nail bars deliver an updated version of the traditional beauty salon. Catering to today’s busy lifestyle, price, quality and efficient convenience are embraced as vital elements of product and service delivery. Sorbet guests enjoy the “Total Guest Experience” that goes beyond mere service delivery and forms the crux of the Sorbet modus operandi.

The range of treatments offered caters to ladies, teens and gents. Facials, body massages, grooming, waxing, laser hair removal, manicures and pedicures are amongst the treatments offered by Sorbet salons. The professional skin care ranges used in Sorbet salons include Dermalogica and Environ, as well as the Essie and Tip Top nail ranges. Loyal customers also benefit from the Sorbet Society Loyalty Program. Sorbet currently has over 56,000 loyalty members.
Patrons of Sorbet are predominantly women in the middle to upper income markets who believe in the benefits of professional skincare and massage and avail themselves of the basic grooming services for nails and waxing. To cater for working women Sorbet salons operate at extended hours during the week as well as Saturdays and Sundays.

Typically Sorbet salons require 75m² to 80m² to operate effectively and are conveniently located in high traffic shopping centres.

The number of staff required to operate a Sorbet franchise will depend on the services offered at each establishment, be it a beauty salon and/or nail bar.
Consider your support
Sorbet is committed to building a model franchise that sets the benchmark in the beauty industry and subscribes to the philosophy that the success of the franchisor is measured by the success of its franchisees. As such, the franchisor aims to provide any support deemed necessary to secure the performance of franchisees.

For the franchisor living the Sorbet philosophy involves a total dedication to the training and support of franchisees. Initial franchisee training incorporates all the operational and administrative aspects of successful salon management. Product suppliers provide product specific training that ensures both the franchisee and staff are knowledgeable about each product range.

The Sorbet group is the largest procurer of Dermalogica and Environ skin care products in the country. The collective buying power of the group ensures that Sorbet franchisees enjoy trade prices well below those available to independent salons.

Do you fit the profile?
Applicant franchisees need not be a beauty or nail care therapist. Instead, a business or marketing background, strong people skills and a true appreciation for real customer service will serve the franchisee well. Sorbet franchises must be owner managed.
Contact Information
Contact: Jade Kirkel
Phone: +27 11 202 7940
Website: www.sorbet.co.za
 
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QUICK STATS
HISTORY
Founder Ian Fuhr
Date founded 2005
Area of origin Johannesburg, Gauteng
CEO Ian Fuhr
NETWORK DETAIL
1st Franchise opened 2009
Number of outlets 37
Available areas See Available Opportunities
FINANCIAL STATISTICS
Average store turnover Available on application
Achievable gross margins Available on application
Average setup cost R850 000 to R950 000
Initial franchise fee R100 000
FRANCHISE AGREEMENT TERMS
Management services fee 6% of turnover capped
Marketing fee % Included in msf
Initial agreement term 5 Years
Renewal term 5 Years

* Amounts quoted are VAT exclusive
 
Rudi Rudolph, Director