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Old Fashioned Fish and Chips
South Africa's first traditional local chippy!

Yesterday, today and tomorrow
The Old Fashioned Fish and Chips concept was founded in 1928 by Harry Ramsden, an unemployed family man in London. The concept soon found its way to South Africa where Alfredo Pereira, a local businessman, had a dream of an Old Fashioned Fish and Chips shops on every street corner, but the dream was a long time coming. After 40 years of hard work it would be Pereira's niece, Emilia De Sousa, who managed to turn the business into one of the fastest growing franchises in South Africa.

Emilia de Sousa, decided to put 40 years experience gained in the food and beverage industry to the development of a business system that will place an Old Fashioned Fish and Chips store on every street corner making Old Fashioned Fish and Chips a household name. New Old Fashioned Fish and Chips stores are being opened at a rate of two to five stores a month. Emilia is responsible for sales, operations and the set-up of new stores.
The concept under the spotlight
The Old Fashioned Fish and Chips concept is eliminating the void in the traditional Fish and Chips market. The concept comprises a take away and / or sit down restaurant opportunity.

Old Fashioned Fish and Chips menu offering consists of fish and chips, russians, viennas, frankfurters, cheese grillers, pickled fish and calamari. Additional condiments available to customer include onion rings, a variety of exclusive sauces and fresh salads. The menu offering is competitively priced and customers are able to enjoy a well-portioned lunch form as little as R12 or feed a family for under R50.
The concept is aimed at LSM 1 - 4, 5 - 7 and 8 - 10 with average spend per head exceeding that of the average marketing which in most cases compensate the lower average spend with higher volumes of foot traffic.

Sites are relatively small at 40m² to 100m² per store, dependent on whether the franchisee elects to incorporate a sit down area. While parking and access are not considered crucial factors in the assessment of a potential site, bright signage and branding will draw customers to the store.

Staff compliment of eight members is sufficient to ensure the franchise operates effectively.
Consider your support
The head office of Old Fashioned Fish and Chips can be found at 12 First Avenue, Dunvegan. The head office support structure of Old Fashioned Fish and Chips promotes the brand and supports the franchisees.

The franchisee training program spanning two to three weeks covers both the theory and practical aspects of managing an Old Fashioned Fish and Chips operation. Training is conducted at the official training centre by the operations training management team.

The distribution centre, operated by the franchisor, co-ordinates the supply of stock to franchisees. In addition the franchisor has made available the systems necessary to assist franchisees with stock management, product orders and turn-around time.

The set-up cost for the design and set-up of the operation includes fixtures and fittings, signage, equipment smalls, the project management fee and the franchise fee.
Do you fit the profile?
The ideal Old Fashioned Fish and Chips franchisee will exhibit the following characteristics: an owner operator, competence, customer orientated and will possess the skills and business acumen required to successfully operate a concern of this nature.
Contact Information
Contact: Nicolas de Sousa
Phone: +27 11 454 5415
Request more detail for this franchise

Founder Emilia de Sousa
Date founded 2001
Area of origin Johannesburg, Gauteng
CEO Emilia de Sousa
1st Franchise opened 2006
Number of outlets 155
Available areas
Average store turnover R200 000 to R300 000
Achievable gross margins 55%
Average setup cost R450 000 to R600 000
Initial franchise fee R100 000
Management services fee From R2 500 pm fixed
Marketing fee % From R2 500 pm
Initial agreement term 5 Years
Renewal term 5 Years

* Amounts quoted are VAT exclusive
Nicolas de Sousa, Operational Director