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OBC Chicken and Meat
The freshest thing without feathers
FASA Member
Yesterday, today and tomorrow
The OBC Chicken brand was established in 1987 and franchising on the concept commenced in 2000. Today OBC Chicken has a foot print that covers eight provinces, Gauteng, North West, Northern Province, Free State, Mpumalanga, Kwa-Zulu Natal and the Northern and Eastern Cape. The Eastern Cape in particular promises great potential and further expansion of the brand into the province is scheduled.


The concept under the spotlight
The OBC Chicken brand identity is underscored by the strong brand imagery of red, orange and yellow with the now familiar chicken logo. The image of stores are continually upgraded, refreshed and refined with modernized store fronts, layouts and merchandising techniques.

With their offering of quality chicken products and basic food stuffs underpinned by outstanding service and affordability, OBC Chicken primarily serves the mid income markets. While famous for their range of fresh and frozen chicken and chicken related products, other convenient and market related products such as fish, cold and processed meats, eggs and fresh meat are also available.
The growth of the South African economy is related to the growth in the emerging market. OBC Chicken, through careful product selection and placement, is poised to benefit from this. By meeting the needs of its target market OBC Chicken has become one of the fastest growing retail chains in South Africa.

A typical OBC Chicken outlet is on average 400m² to 600m². Extensive site evaluation surveys examine population demographics, position, accessibility to convenient transport and projected income viability. OBC Chicken outlets are located in areas that offer their target market easy access and convenience.

Consider your support
The OBC Chicken head office is located at 82 Lechwe Street, Corporate Park South in Midrand and has a division dedicated to future store growth with a full turnkey operation.



Driven and managed by the central buying division, OBC Chicken offers franchisees the benefits of its bulk buying power. Stock is purchased in bulk, warehoused centrally and delivered to stores in a quick an efficient manner. Brand awareness is maintained through a continuous and aggressive advertising employing national print media, point of sale promotions, vehicle branding, in-store product demonstrations and television advertising.

The set-up cost of an OBC Chicken outlet comprises a full service turnkey operation that includes planning, store layout, fixtures and fittings, exterior and interior store signage and launch and promotional material.
Do you fit the profile?
Applicants interested in purchasing an OBC Chicken franchise are extensively screened to measure their capabilities in entrepreneurship for the competitive retail environment in which OBC Chicken trades. No formal qualifications required.
Contact Information
Contact: Robbie Capazorio
Phone: 0861 622 622
Website: www.obcchicken.co.za
 
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QUICK STATS
HISTORY
Founder -
Date founded 1987
Area of origin Carletonville, Gauteng
CEO Tony Da Fonseca
NETWORK DETAIL
1st Franchise opened 1999
Number of outlets 55
Available areas See Available Opportunities
FINANCIAL STATISTICS
Average store turnover R1,2 million
Achievable gross margins 25%
Average setup cost R2 million to R3 million
Initial franchise fee R80 000
FRANCHISE AGREEMENT TERMS
Management services fee Available on application
Marketing fee % 1% of turnover, max R1 500 pm
Initial agreement term 5 Years
Renewal term 5 Years

* Amounts quoted are VAT exclusive
 
Tony Da Fonseca, Managing Director